ANEW

Magazines are not trophies anylonger!

Magazines today are seeds.
You plant them and they bloom,
they get ripe and they die.


You always have to put
in the ground a new seed
ANEW.

ANEW
is a new flower

New is doomed to become old.

In the age of Twitter, Facebook and Youdowhatever,
you can’t just water your flowers, you need to plant them
ANEW
over and over again.

ANEW
is not a new magazine
is a completely different
way of looking at things.
ANEW
is a philosophy.
Like the coolest Greek philosopher Heraclitus
ANEW
insists on ever-present change in the universe.
As stated in the famous saying, “No man ever reads the same magazine twice.”
ANEW
looks for destinations
and is a destination in its own right. The quality paper and sexy printing are for those who still like to leave coffee stains on glossy covers
on Sunday morning.
ANEW
is precious but not uptight.
ANEW
is the coaster for your beer and the tray for your breakfast.
ANEW
believes that we live in a society where everyday we need to reinvent ourselves
ANEW.
From the way we speak, to the way we communicate, the way we dress, eat, seat, walk, move, sleep, love, hate and dream.

ANEW
is a jungle of visions,
a crowd of sensations,
a systems of impulses.
ANEW
goes online and between the lines.

ANEW
is against perfection because
it always seeks satisfaction.
ANEW
is a trap for those who bore us and is a trip
for those who make us laugh.
ANEW
is digital and tactile.
ANEW
is Spring.
ANEW
is Autumn.
ANEW
is fashion.
ANEW
is vintage.
ANEW
is Wunder.
ANEW
is a window.
ANEW
is a door.
ANEW
is a hole.
ANEW
is a room.
ANEW
always stops in the right place
ANEW
is music.
ANEW
is art.
ANEW
is literature.
ANEW
is architecture and design,
food and travel.
ANEW
is news.
ANEW
is now and then,
once and again,
up and down, west and east,
cold and hot, flat and sparkling.

ANEW
is culture and couture.

ANEW
is a world inside a village.
ANEW
is wrongly right and rightly wrong.
ANEW
is not a club or a hub.

ANEW
is a bar and barn, naturally
urban and rough like nature.
ANEW
is a messenger.
ANEW
has no brakes.

ANEW
is for YOU to think and start
every time you wish
ANEW!
Anew wants you to read images,
to look at words, listen to stories,
to close your eyes and dream
ANEW
 and
ANEW,
over and over
ANEW.