ANEW

May 2014

L'ArcoBaleno for ANEW Issue # 3

L'ArcoBaleno for ANEW Issue # 3
On the 4th May Suzanne Demisch opened her Chelsea gallery Demisch Dannat to celebrate Martina Mondadori Sartogo and her Anew's third issue with an intimate and springtime dinner. Photos: courtesy Matteo Prandoni/BFAnyc.com
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November 2013

Anew for Jo Malone

Anew for Jo Malone
On the 26th November Martina Mondadori Sartogo and Jo Malone London have received forty guests at the Scented Dinner at Palazzo Crespi to celebrate the opening of the new boutique in Via Manzoni in Milan.
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February 2014

Anew issue # 3 is out

Anew issue # 3 is out
On the 23rd February Francesco Bonami, Coco Brandolini d'Adda and Martina Mondadori Sartogo,  with Emiliano Salci and Britt Moran have received friends at the Dimore Gallery to celebrate the launch of Anew Issue # 3
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February 2014

The Long Ciao - Backstage

Photographed by Sofia Sanchez and Mauro Mongiello.
Styled by Samuel François

October 2013

Colors of ANEW Memories

a project by ANEW Magazine, produced by Pitti Immagine 
Colors of ANEW Memories


 

Good Memories, Bad Memories, Sweet Memories

From Proust’s famous madeleine and Süskind’s murderous Perfume tale to Sigourney Weaver remembering the smell of her captor in Polanski’s movie Death and the Maiden, fragrances have always rampantly toyed with our imagination. Neurologist Oliver Sacks observed people who have lost their olfactory sense bring back fragrances through images and colors. Do colors smell? We believe they do. They bring scents of our feelings, fears, longing, love, fun, night and day, rain and sun, moisture and dryness. Each feeling is a fragrance, a color a memory, to keep or let go. Anew to start smelling the world afresh all over again, a color chart to change our memories into a pattern a painting a fragrance, with the power of a symbol an icon, with the smell of Anew revolution around our senses.

by Anew Magazine
concept by Christoph Radl 
fragrances provided by IFF International Flavors & Fragrances Inc.
produced by Pitti Immagine and Fondazione Pitti Discovery
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Deep Lonely - Backstage

Photographed by Sofia Sanchez and Mauro Mongiello. Styled by Samuel François

The New Anew

by Christoph Radl